Friday, September 29, 2006

Long tail on YouTube

I know that YouTube is now becoming old hat. Yes, it nothing new anymore, but it's now becoming the long tail of clips I used to search for in vain.

I just found a jem I'd forgotten about from a UK comedy series Big Train. Big Train never had a big following but produced some of the funniest things I've ever seen on TV. I wish it would be repeated (hint to any one who has influence).

One of the best things on it is the Staring Competition, which is a masterly piece of simplicity, the animation hardly moves and the focus is so strong. It's a perfection of understatement and that's what makes it so great. Enough waffle here's the clip.

These clips I've been adding recently don't really fit with the site and I'm sorry. But apart from being pearls of comedy, they demonstrate a few of the best marketing practices available.

  1. Simplicity
  2. Engagement
  3. Passive Interaction
  4. Word of mouth
  5. Long Tail
  6. Perfect targeting

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