SEOmoz Blog Email is Still the Key to a Successful Link Building Campaign
Great article on link building. Building these relationships takes a lot of time and effort. To give a case study, one which I'd built up changed their entire site for us and started to bring in more referrals than Google! The only approach I'd made once the initial links were on was to ask if they had any ideas how we could help each other.
Two months later the unique users rose from 20,000 per day to over 70,000!
These new referrals helped us take a whole new direction with the site and hopefully implement a new business model as well.