Sunday, December 30, 2007

Too long

It's been too long since my last post. Been too wrapped up in things before Christmas.

Strange thing Christmas. It seems to put people in positions and situations they aren't happy with or used to. Why do we allow this to happen just because it happens to be December? Maybe I'm being over analytical. I've put myself in situations like that several times this year and now I'm sat thinking why did I do that. I wasn't fair to the people I was with (I wasn't truthful enough, other wise I wouldn't have been there) and it wasn't fair to me either.

From today I'm going to be truthful to myself first because surely by doing that I'll be truthful to the people I love and who love me. I don't mean that I'll be painfully truthful, because that would mean hurting people and that in itself wouldn't be true to me.

What's this got to do with marketing? Well if you want to be really good at anything then you need to be truthful to your self and your customers. Being a trickster or worse a liar can only be a brief thing, you'll eventually be caught out and customers, like your friends and family don't like being lied to and eventually piss off and leave you.

So take the truth forward and believe in yourself this year.

Tuesday, December 04, 2007

Marketing company websites which still have flash entrances!

I've just been researching some marketing agency websites and I'm shocked. Of the 40 or so I've looked at at least 80% still use flash animations on thier home pages.

Flash animations on home pages serve two purposes to my mind.
  1. They stop search engines crawling the site.
  2. They really delay the really important people thier customers!

If you really have to use flash then embed it in the page!

Oh yes, if your flash animation is that good and engaging that I'll want to watch it why have you given me a skip into link?