I've been writing copy for a long time, articles, mailing packs, websites, emails, shopping list and now a blog.
I'm not the greatest writer but I like to think creatively. Doing that means that on occasion I come up with an idea that really works well. The problem is that my mind works quicker than my fingers and in my rush to get a piece of writing out I read over my mistakes and even when I try really hard they can still creep through. That kind of kills the idea.
The obvious thing is to have someone proofread everything. That's fine, but I work at a small company and everyone is very busy. Sure they look and read but they are busy and trust that I've got things right. So they look past things too.
This is a real demon I'm struggling with, my keystrokes are my job. So a little thing I've come up with may help. It may help you to. I don't claim to have invented this, maybe I read it somewhere. Sorry if this is actually your idea. Anyway here it is.
30 Minute Rule
When you finish some copy and everyone has had their input and all the corrections have gone in and you're ready to send it out.
Put the copy to one side for 30 minutes and then re-read it.
You'll read it with fresh eyes and may spot those little things which will haunt you if you send out your communication with them in.
Nothing will spoil for 30 minutes, but a rushed out email, mailshot, ad, website or god help you shopping list. Could haunt you for a very, very long time.
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