Thursday, September 14, 2006

How to enter the Chinese Market

Sometime I forget I work in the translation business on this website. To to redress the balance here's a great article on John Yunkers Blog.

Everyone want to get into China. The opportunities are massive, but you need to be very careful about how you take your brand forward or things could turn out very badly.

» The Good, The Bad and The 难 看 Global By Design: The Web Globalization Resource

The lesson to take a way from all this is that translation is a skill like any other and putting your brand in amateur hands is not advisable.

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