Thursday, August 31, 2006

Seth's Blog: What should Starbucks do?

Seth Godin just posted another fantastic little nugget of insight

Seth's Blog: What should Starbucks do?

Yet again he get's straight to the point with common sense advice which in any large company would get caught by the lawyers.

My tip, by-pass them. Say you thought it was ok if they pick up on it.

Chances are they won't and you'll have a better customer experience. There's a reason your company lawyer has his own office and isn't let out into the real world.

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