Seth Godin makes a good point about Marketers ethics, I kind of agree. I've never thought about the waste too much when I posted millions of bits of paper over the years.
I've never had qualms about it because it is a legitimate tool for doing my job. Now my work is nearly all digital there's no physical waste but the waste could now be time.
Great piece Seth!
It's Thomas Midgeley day
5 hours ago