SEO or No SEO?

What do you do with your site. Obviously you want to be ranked on Google and the other search engines.

There are a lot of things you can do to get there.

• Inbound Links
• Keyword Density
• Getting the right title for your page
• Clean Code
• Link Bait
• and million other things

But there seems to be paranoia doing the rounds check out Webmaster World.
Should you do these deliberately? How does Google know if these are deliberate or not?

I don't know the answer, maybe Matt Cutts does? I'm sure he won't tell.

If you know or know a man who does, please tell me.