I’ve just started to read The Long Tail. And for an economics book it’s great read, it’s actually been really hard to put down, no honest.
The main point is that the web now offers the widest spread of products available not just the hits which are at the head of the tail. All this starts to become really obvious once you begin to read it also shows why lots of traditional bricks and mortar companies have struggled with going into e-commerce.
I worked at one and they just couldn’t get out of the shelf idea that only the best sellers a should be available and they could get their heads around cross promotion.
Still to finish the Long Tail but so far it’s more insightful than The World is Flat was.