Search Engine Optimisation (SEO) is now an essential part of any competent website. Whether it's handled in-house or sub contracted to a specialist company.
Without SEO you just have a bunch of really expensive graphics and text that only the people in your company ever see (oh and their parents and families).
Getting your site to number one in Google is most companies aim, but not everyone can be no 1 for every term. So the best idea is to find the niche terms that convert into whatever your company needs from its website, sales leads, downloads etc.
Search engines now run a large part of the world because so many people depend on them. So getting your pages to no1 is ever more relevant.
Here are a few of the places you can get more detailed info on what the latest developments are and how you can use them.
Where to start
First stop should be the engines own set of rules, these are always quite vague but the assistance is vital:
Google Webmasters guide
Yahoo!
MSN
Next top are some very relevant blogs
Matt Cutts Google's inside man
Aaron Wall's SEO Blog
SEO Moz Blog
And finally, the best forum there is
Web Master World
For seasoned SEO people these sites will be in there favourites already, but for beginners these are the best places to start.
This list is by no means exhaustive so if you know any more sites, then please let me know. I'll post the best ones here soon.
Tuesday, August 08, 2006
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