- Purple Cow - Seth Godin
- Full Frontal PR - Richard Laermer
- Naked Conversations - Robert Scoble and Shel Israel
- Commonsense Direct & Digital Marketing - Drayton Bird
- Open for Business, How to write letters that get results - Courtney Ferguson
- The World is Flat - Thomas L Friedman
I've read all of these and they've helped shaped my marketing view. If you've got any recommendations or views on these books I'd love to know.
Here's a link to my previous list of Marketing Books you should read.