Sunday, September 09, 2007

List of online marketing books

On Linkedin the other day a question was asked about what were the ultimate books about online marketing. The guy who asked doesn't have a blog so I posted it on mine. This is a pretty impressive list which also includes some of the all time marketing classics. I've not read all of them but it's a great starter list for anyone.

  • The Long Tail - by Chris Anderson
  • Citizen Marketers - Ben McConnell and Jakie Huba
  • Waiting for Your Cat to Bark - Bryan and Jeffrey Eisenberg
  • Word of Mouth Marketing- Andy Sernovitz
  • Strategies and Tools for Corporate Blogging by John Cass
  • "Secrets of Word of Mouth Marketing" by George Silverman
  • Scientific Advertising - Claude Hopkins
  • Tested Advertising - John Caples
  • How To Write A Good Advertisement - Victor Schwab
  • Ogilvy on Advertising - David Ogilvy
  • Triggers - Joseph Sugarman
  • Breakthrough Advertising - Eugene Schwartz
  • The Ultimate Guide to Google Adwords – Perry Marshall
  • The New rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly by David Meerman Scott
  • The new influencers : a marketer's guide to the new social media by Paul Gillin
  • Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
  • Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities by David Silver.
  • The Big Red Fez by Seth Godin


  1. David Meerman Scott3:17 pm

    Hey Richard,

    Thanks for writing this up. I'm flattered that my "New Rules of Marketing & PR" made the cut. Impressive company indeed!

    Cheers, David

  2. Thanks for the mention, definitely some honorable company!

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  4. Anonymous5:58 am

    Excellent post. What I prefer to say is - Internet marketing is the activity of both advertising and selling goods and services online. This type of business is constantly growing in popularity, with millions of people now buying things on the internet.