Thursday, October 11, 2007

Getting around the postal strike

In the UK the postal workers are on strike. I'm not going to get into the details but it's causing lots of issues and doing them no good at all.

In an age where less and less post is being delivered anyway all they are doing is speeding up the process of people looking for other avenues to deliver what would traditionally go via Royal Mail.

Hats off to Marketing Week who have thought through the problem. My weekly issue can't delivered this week, so quick as a flash they've just delivered it by email. Great I still get my copy.

What will have happened now is that the management will have looked at just how much cash they've just saved. As well as the postage they've saved the print, the fulfillment, the repro and all the admin charges associated.

So how long do you think it will be 'til they offer a split subscription? You can have a PDF or if you insist a paper version. They discount the PDF version and then pretty soon the printed version will be fazed out.

This was of course always going to happen with weekly trade magazines where the biggest outlay is the print and distribution, it just that the Royal Mail strikers have just begun to unwittingly accelerate their own demise.

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