How stupid are the people at Norwich Union? Let's set the scene: There's a global recession, particularly in the finacial sector. People are losing thier jobs left, right and centre. What should a financial institution do in this scenario?
I know lets pay a ridiculous amount of cash to Hollywood stars, models, aged "Rock Stars" (Alice Copper and Ringo Starr) to tell everyone that where changing the name of our company from Norwich Union to Aviva! That'll be a great idea, we all saved!
Sorry wrong time wrong planet! (sorry for all the exclamation marks)
Wouldn't a better idea to be to use all that money to improve their service, improve conditions and job security for their staff. Reduce the cost of their insurance for the hard pressed population. Hey I think that would be much more effective.
Lets run that scenario: Letter drops through door "Oh Marjorie, you'll never guess what Norwich Union have suddenly drop the cost of our premium by £5 a month and we get exactly the same cover. Aren't they amazing, they also say that if we tell all our friends and they join then they'll give us even more and all our friends will get reduced premiums too!"
Of course it will never happen because the head of Norwich Union (soon to be Aviva) wouldn't get the chance to meet Film stars, Models and Ringo bloody Starr!
Here's the ad, what it and chunder. Nice production values mind