- Just do pretty pictures
People forget the copy. On a bill board, pictures are king, the copy should be minimal (how much can you read at 40mph?)
On press ads and all other handheld print, not forgetting websites. Copy is king all the pretty pictures will get you is two more seconds attention. In that two seconds you need to grip the customer and get them to buy.
Only words can do that. Invest in them and they pay off 100 times.