If your looking for inspiration you could do worse than begin here. With Charles Handy's guide to management. One of my favourites Tom Peters is listed, plus a few I've never heard of.
I'll be looking through and seeing what inspiration I can find.
For me marketing touches everything. For good and bad. You don't deserve bad marketing and profiteering. And the cool thing is there's no need for it. Marketing is for the good of everyone.