I just found the Original Source website via an awards nomination. For me this is a truly beautiful site which sets the tone for sites based solely on design and experience. This would be rubbish for Search Engine Optimisation but that's not the point.
Yesterday I bought Stuart Maconie's book Pie's and Prejudice. It's a really great book already only on page 46.
When I bought the book in Adsa, the odd thing was that the book was in the Cookery section. Now as far as I can see Stuart hasn't put any recipes in the book it's more of an explanation of what makes the north the north, which is why it appeals to me.
All I can think is that whoever placed the book in the cookery section either just saw the word Pie on the cover and made an assumption or it's a work of pure genius lateral thinking.
Not sure what you need to know here. Been in marketing for more years than I can remember. Have my own ideas on what works and what doesn't but always ready to learn more. Bit of a hippy (without the long hair anymore). Think I'm getting a handle on what's important, hope you are too.