Odd or Genius I can't tell

Yesterday I bought Stuart Maconie's book Pie's and Prejudice. It's a really great book already only on page 46.

When I bought the book in Adsa, the odd thing was that the book was in the Cookery section. Now as far as I can see Stuart hasn't put any recipes in the book it's more of an explanation of what makes the north the north, which is why it appeals to me.

All I can think is that whoever placed the book in the cookery section either just saw the word Pie on the cover and made an assumption or it's a work of pure genius lateral thinking.

I'm hoping its genius.