Twitter has been caught up in that in the only way it could - incredibly fast!
The number of tweets promising ways of getting 1000's of followers is incredible, even twitterers who have good long standing reputation get caught up in the volume game (I question on such and didn't get an answer). The question is why? What the point of having millions of followers if:
- They don't know who you are
- They have no relationship with you or your knowledge
If there two things at least aren't met then there is no connect with your message and therefore no point having millions of followers because you can't influence their behaviour. It all comes down to permission to speak to people. Twiterers are far better off having and handful of followers who will listen act and respond than millions who don't care.
Quality over Quantity every time