When is it too soon to begin a social networking marketing campaign? Twitter, Linkedin, FaceBook et all are all the rage at the moment and lots and lots of companies are using them to great effect. But there are a lot of companies who fail to understand the strength of the opportunity and are waiting for the best time to add it to their armoury.
What they aren't grasping is that there is never a right time to enter this now. The time to enter was about 2 years ago. Yes Twitter may not last very much longer, but there'll be something else around the corner and when that comes on you should move over to it.
Social Networking is just the same as word of mouth which is proven to be the strongest form of marketing, what scares people is the technology and time involved.
Yes it can be a time vampire but it means that you're spending time speak to your customers, asking them about your products and services and listening when they tell you something is crap, taking it on the chin and fixing it. When you get down to brass tacks and speak to customers fixing their real problems that's when magical things start to happen.
All Twitter, Linkedin and FaceBook do is make the process so much quicker and direct.
So if your company or organisation hasn't started using Social Networking yet then don't hang around start it now!