I've just returned from Wales with my children. As you can imagine on holiday all kids want to eat is fish and chips, ask most kids and it's their first and last answer. Walking around Tenby it got to that time when they start pulling on your leg wanting something to eat.
Tenby is a beautiful seaside town and is full of restaurants. However they all seemed to omit Fish and Chips from the menu and my kids insisted on fish and chips.
The first place I found watched me struggle in with three kids and a buggy, sit down find a baby seat and ask my what the kids wanted while the staff all stood around and waited. I went to the counter to order and was told in a very bored way that the "friar is broken we can't do anything other than cold sandwiches" it wasn't their fault to be fair but they could have intercepted me, offered 1/2 price sandwiches or a million and one other things, Tenby was packed and it was lunch, we left and struggled back through the door.
After a short walk we found a chip shop which looked open but didn't look ready to serve. My little boy was getting really hungry at this point and asked the shop owner "are you open?". The man said that they'd be open in a few minutes as they were waiting for staff. This is at 11.55, so 5 minutes to dinner time.
I thought about waiting but then spotted another shop around the corner. This was open, had a working friar, friendly staff, spare tables chairs and high chairs, was easy to get in and out of.
We sat down and a waiter took our order, they took notice that I'd a baby with me and gave me a spare plate to put his food on. They served quickly and the food was hot as well as delicious. While we ate I spotted that they had won awards for their fish and chips over several years didn't take much to see why.
On the whole the last shop didn't do that much more, I'm sure all the other place's food was just as good, but they let me down before they'd started.
I think the point is that when times are hard and choice is wide and almost endless businesses have to go a little further. Just sitting back isn't good enough any more as some of the bigger businesses have found to their cost. If you want to succeed then make the effort you'll be rewarded.