It's been too long since my last post. Been too wrapped up in things before Christmas.
Strange thing Christmas. It seems to put people in positions and situations they aren't happy with or used to. Why do we allow this to happen just because it happens to be December? Maybe I'm being over analytical. I've put myself in situations like that several times this year and now I'm sat thinking why did I do that. I wasn't fair to the people I was with (I wasn't truthful enough, other wise I wouldn't have been there) and it wasn't fair to me either.
From today I'm going to be truthful to myself first because surely by doing that I'll be truthful to the people I love and who love me. I don't mean that I'll be painfully truthful, because that would mean hurting people and that in itself wouldn't be true to me.
What's this got to do with marketing? Well if you want to be really good at anything then you need to be truthful to your self and your customers. Being a trickster or worse a liar can only be a brief thing, you'll eventually be caught out and customers, like your friends and family don't like being lied to and eventually piss off and leave you.
So take the truth forward and believe in yourself this year.