Whatever your landing page is designed to do, generate sales, download software or read an article it needs to convert and it needs to do it at a decent cost especially if you are using AdWords or other advertising. Everyone needs increased conversion.
This great study on Landing Page Conversion uses real life case studies and shows real results. It's worth testing the ideas here and seeing what happens.
I'll be testing and reporting back my findings.
Friday, May 25, 2007
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