If you're working on a small budget, or maybe no budget email campaigns are very effective. The problem is that if you have a tight budget, you'll probably end up using Outlook or another email system to send your emails.
This is fine up to a limit. Once you get pass about 10 recipients it makes a real mess because you'd have to send them individually. Don't even think about using BCC or god forbid sending them as one mass email with all the addresses in.
The best think I've found to send out Email campaigns is Campaign Monitor. All you need to do is create your email. Load your list into their system and then click send. Campaign monitor has great in depth reporting, handles bouncebacks (sou don't get loads of undeliverable messages) and unsubscribes.
Added to all this the cost is fantastic. They charge a $5 set up charge per campaign and then $0.01 per email. I'm in the UK so an email campaign to 10,000 customers will only cost me £52.50.
The Return on Investment is a doddle at that cost to output.
Give it a go you won't be disappointed!
Trump's reign is sad for tech, too
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