Chris Anderson as ever gives good blog, with deep and meaningful insight (I wish I could too)
This time on the long tail of PR.
If you haven't read "Long Tail" what have you been doing, buy it now and realise the way forward, yes it is that good!
For me marketing touches everything. For good and bad. You don't deserve bad marketing and profiteering. And the cool thing is there's no need for it. Marketing is for the good of everyone.