Monday, July 24, 2006

STOP! Think before you report Spam

I hate spam. It annoys the hell out of me. I don't want viagra, I have no money to invest in shares, and I don't even enter the lottery!

This type of spam which everyone knows about and can easily recognise should be eliminated. Just as junk mail via the post has been.

I'm a Direct Marketer so I know that even those really annoying credit card mailing I and you get at least 5 of each week have involved a lot of hard work from Marketers, copy writers, printers, postmen and I hate to say it lawyers as well (sorry if I missed anyone). But the reason all the effort goes in is that's it's a numbers game and timing is all important. The one time these mailings win is when they drop through your door and the offer is just right, the timings perfect and the price is good. That's when you pick up the phone, email, visit a website or whatever is asked.

The same goes for email. The same guy who's slaved over the email is the same one who did the work on the postal mailing. The difference is that you didn't instruct the postman to stop having these mailing pushed through your door. You simply put it in the bin and forget about it.

But what if you've requested information from a company?

Lets say you want a holiday. You request lots of brochures, you need as much information as possible. After the brochure search you decide and that's the end of that. But the smart company remembers that you asked for information. So, next booking season they send you a brochure automatically. Last year you requested it, so they must be in the ball park somewhere. But just because you have different plans this year you don't tell posty to stop these brochures, or go an tell the Post company to stop the company sending their mailing s to any other people who they know are interested.

So, my question is why would you do that with an email from a company?

because when you hit Spam, rather than delete. The company who carried the email (e-Posty, if you will) gets a message from your email provider, and if they get lots the e-Posty stops the company emailing not just you but all the people who have requested information.

The internet is supposed to make worldwide business and entertainment better for everyone and email is a tool of that. Without communication the world stops and that mean for everyone. So before you hit spam think. Is this legit? Did I ask for this info before? If you don't want anymore hit Unsubscribe a good company always has one, or if it's just not this time just delete.

Sorry for going on... and on...

By the way I'm not a spammer, trying to double bluff you. It just makes me mad.

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