Showing posts with label Long Tail. Show all posts
Showing posts with label Long Tail. Show all posts

Tuesday, August 07, 2007

Comedy in the Park

Last night I went to Comedy in the Park at Kirstall Abbey in Leeds.

I love comedy but I'd never been to something like this before. The setting was amazing, the stage and seating was set right in the middle of this ancient ruin and gave a brilliant atmosphere. We were sat right on the front row which was a bit frightening as comedians have a habit (sorry about the pun) of targeting people. Luckily I managed to avoid it by one seat, clearly the lady to my right was a better target.

I had a great time and haven't laughed so much in a long time.

The point, at least for this blog, was the great way the event worked. The juxtaposition of the ancient Abbey and some great new comedians worked so well. It hit a very good long tail of comedy and the niche loved it.

I'm keeping my eye out for the next one.

Wednesday, January 24, 2007

The art of PR without PR

Chris Anderson as ever gives good blog, with deep and meaningful insight (I wish I could too)

This time on the long tail of PR.

If you haven't read "Long Tail" what have you been doing, buy it now and realise the way forward, yes it is that good!

Friday, September 29, 2006

Long tail on YouTube

I know that YouTube is now becoming old hat. Yes, it nothing new anymore, but it's now becoming the long tail of clips I used to search for in vain.

I just found a jem I'd forgotten about from a UK comedy series Big Train. Big Train never had a big following but produced some of the funniest things I've ever seen on TV. I wish it would be repeated (hint to any one who has influence).

One of the best things on it is the Staring Competition, which is a masterly piece of simplicity, the animation hardly moves and the focus is so strong. It's a perfection of understatement and that's what makes it so great. Enough waffle here's the clip.



These clips I've been adding recently don't really fit with the site and I'm sorry. But apart from being pearls of comedy, they demonstrate a few of the best marketing practices available.

  1. Simplicity
  2. Engagement
  3. Passive Interaction
  4. Word of mouth
  5. Long Tail
  6. Perfect targeting