Oh god someone at Sony is gonna hit the roof!

The Onion have made this really, really funny spoof story on Sony's products. It's bound to come under a litigation soon so make sure you watch it before it is removed from the web.

Utterly brilliant!


Sony Releases New Stupid Piece Of Shit That Doesn't Fucking Work

Compare the Meerkat

The guys at Compare the Market are very brave and clever. If you've ever been on their site to look for financial services or the whole host of things they offer, you'll know that they are very good at giving you a great service that saves you cash and time.

But I guess for them and you probably its pretty dull stuff, I mean just how excited can you get about it, not very is my guess.

Which is shy their Compare the Meerkat campaign is go good. My first glimpse of the campaign was the spoof email I got from Aleksandr the annoyed Meerkat running his site comparethemeerkat.com which is losing visitors to comparethemarket.com. The great thing is that its done with total conviction, no giveaway that its really from compare the market. The team there have given their customers the benefit of having a sense of humour and not had to explain the joke to them. When you click through the email you get a fully functioning website, which delivers a way to actually compare Meerkats, to tricks or gimmicks shoved in the way.

Here's the TV ad too, which completes the whole set.

On top of that there's even a FaceBook group for compare the Meerkat which already had 17,000 members. All this results in a fantastically executed campaign which has great viral qualities and makes what could have been a very conservative campaign work very, very well.

Stop worrying and enjoy life

Just found this over on Dave Gorman's Blog. Bus ads for Atheism. About time all us non believers had a voice!

Truly the worst ad ever made

I've just seen what is truly the worst TV ad ever made. It's for a piece of software from Microsoft for singing with your laptop. Now not only is that a really crap product, yes another one from Microsoft, but the song the little girl sings will make you want to throw-up in seconds. The direction is awful, the script terrible, the acting appalling generally there aren't enough words to describe strongly enough just how bad this ad is.

I'm almost ashamed to post it here but without doing that you'll not understand just how excruciatingly bad this ad is.

Now before you watch it you have been warned - have a bucket ready. Click play at your own peril (this is not a "joke" video, this is Microsoft video).



To see a great ad take a look at this recent Virgin ad, now that's how to make TV

Now that's a great TV Ad

Tongue in cheek, cocky, right on the money, well done, perfect branding, funny, memorable, leaves you with a smile. Need to fly over the Atlantic, lets fly with Virgin - Brilliant!



That's how you use TV, Norwich Union (soon to be Aviva) please take note

Nude women and beer - the ultimate offer!

The Portman Group in the UK who look after the drinks industry have just banned Rubbel Sexy Lager from the UK. The ins and outs are that in the UK you can't say that drinking will enhance your sexual prowess.

The bottle has a picture of a Bikini Clad lady on the bottle. The fabric of the bikini is made from scratch able foil, underneath she's naked. Some older UK readers may remember when peanuts used to be sold in English pubs in much the same way. Each time a packet was bought it revealed more and more of a naked lady on the card holding the packets.

Invest in copy

Seth Godin, points to one of the greatest sins in advertising.

• Just do pretty pictures

People forget the copy. On a bill board, pictures are king, the copy should be minimal (how much can you read at 40mph?)

On press ads and all other handheld print, not forgetting websites. Copy is king all the pretty pictures will get you is two more seconds attention. In that two seconds you need to grip the customer and get them to buy.

Only words can do that. Invest in them and they pay off 100 times.