Best Practices for Content Optimisation

Apart for the American spelling I love SEOMoz. Rand has just posted a great article on Best Practices for Content Optimization. His spelling not mine.

It is very detailed and quite techie but the overriding theme is that there is no short cut to getting good ranking. Unique content and a usable site are the only way to get there.

Using all the media you can

As Google takes over the world and acquires more and more sections of the internet. Using more and more media will reap huge rewards.

So if you've got video footage, get it on YouTube and tag it up properly. If you've pictures make sure they have targeted alt tags. If you've got a book out make sure Google knows about that too.

The more you have indexed the better, as Google begins to bring all it assets together and shows them in the search results.

Hiring a Web Marketing Manager

I'm looking for a Web Marketing Manager to work on http://www.appliedlanguage.com/ and my other sites. If you're the one I need you'll have the following skills

Experience of Search Engine Optimisation
Search Engine Marketing
Link building strategies
Copy writing skills
Handling Pay Per Click campaigns
Project Management Skills
E-commerce experience
Keyword analysis
Website analytics and conversion

The Web Marketing Manager can work from any of our offices. Currently we have offices in Chicago, New York, San Francisco, Chenai in India and Huddersfield in the UK.

If you're interested please email me rmichie@appliedlanguage.com or richard.michie@gmail.com with your CV

Looking for a link builder in India

As part of the website development for my daytime job at Applied Language I'm looking for a link builder to work from our Indian Office. The website ranks really well in Google and receives over 120,000 unique visitors each day. Here's the job description please email me if you are interested

• Contacting website owners via email and phone
• Ensuring that the links are “clean” and pass back Google Page Rank value to our site
• Ensuring that all links are relevant
• Managing the negotiation of link exchanges
• Hitting targets for numbers of links gained
• Regular progress reports
• Liaison with the Marketing team and webmaster

Essential Requirements

• Knowledge of Internet marketing techniques
• Knowledge of Google webmaster rules
• Strong English language skills
• Good IT Skills