Is it just me or can no one else see the "Smile" on the new Pepsi logo? I've looked and looked but I can't see what's supposed to be a smile. Clearly a lot of work and cash has gone into it but all seems a waste. If it's supposed to lift sales I'd say that's a waste of time too. Coke has a clear lead and there's no changing the majority of people. Pepsi need to build on thier story not tey to hide behind a new logo becasue they've run out of ideas.
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